Writing

Thinking in public.

On commerce architecture, loyalty, Agentforce, and the Salesforce ecosystem. Articles marked with a platform indicator live on Medium or LinkedIn.

3 Aug 2025

Commerce Is Evolving. AI Is the Spark.

Why agentic AI represents the next shift in digital commerce — beyond recommendations, toward natural language product discovery, real-time support, and genuinely conversational shopping experiences.

AICommerce ArchitectureAgentforce

1 Jul 2025

Beyond Place Order: Where Real eCommerce Begins

How Salesforce Marketing Cloud, combined with B2C Commerce, turns single transactions into long-term relationships — using behavioural triggers, segmentation, and personalised journeys to drive repeat purchase.

Commerce ArchitectureMarketing CloudStrategy

17 Mar 2025

SFCC Beyond Basics: Maximizing Performance and Security with Embedded CDN

A comprehensive guide to configuring SFCC's Embedded CDN — hostname setup, SSL certificates, WAF rules, firewall policies, and image compression, all accessible from within Business Manager.

TechnicalSFCCSecurity

23 Feb 2025

Why Food-Tech Giants Like Zomato Should Consider Salesforce for Loyalty

How Salesforce Loyalty Management could strengthen Zomato's retention strategy — tier-based rewards, cross-brand incentives across Blinkit and Hyperpure, and advanced analytics to deepen customer relationships.

LoyaltySFCCStrategy

4 Feb 2025

Beyond Discounts: The Real Meaning of Customer Loyalty

Why genuine loyalty has nothing to do with discounts — and everything to do with personalisation, trust, transparency, and consistent service across every channel a customer touches.

LoyaltyStrategy

4 Feb 2025

Go Beyond Discounts with Salesforce: Your Guide to Real Customer Loyalty

How to build genuine customer loyalty using Salesforce tools — Einstein Recommendations, customer segmentation, and omnichannel data unification to replace discount dependency with lasting engagement.

LoyaltySFCCPersonalisation

22 Jan 2025

Driving Forces for Luxury Brands' Growth: Instagram, Gen Z, and BNPL

Three forces reshaping the luxury market: Instagram's influencer-driven discovery, Gen Z's willingness to spend, and BNPL services making high-end products financially accessible to a new generation.

StrategyCommerce ArchitectureLuxury

10 Nov 2024

Creating a Safe Shopping Environment: Security Essentials for eCommerce Success

Critical security practices for eCommerce — secure platform selection, API protection, credential management, firewalls, and audit cadence — framed around building lasting customer trust.

SecurityCommerce Architecture