SFCC B2C implementations for global retail, from greenfield builds to platform modernisation. Headless, multi-market, and everything between.
End-to-end loyalty program architecture: tier design, POS integration, cross-channel recognition, Data Cloud unification.
Designing AI-powered service and commerce experiences on the Salesforce platform. Grounded in real deployments, not conference demos.
Unified customer profiles that connect commerce, service, marketing, and loyalty data into something the business can actually act on.
Customer engagement across email, journey automation, and cross-channel personalisation, designed to work alongside commerce and loyalty, not in parallel.
BOPIS, BORIS, and ship-from-store sound great in strategy decks — but they create attribution nightmares that go far beyond reporting mechanics, touching credit, commission, and organisational trust.
Why 'Where Is My Order' is a trust signal, not a support ticket — and how OMS, Marketing Cloud, and Agentforce work together to eliminate it at the source.
Why agentic AI represents the next shift in digital commerce — beyond recommendations, toward natural language product discovery, real-time support, and genuinely conversational shopping experiences.
If you're building something in the commerce or Salesforce space and want to think it through,
Get in touch