Writing

Thinking in public.

On commerce architecture, loyalty, Agentforce, and the Salesforce ecosystem. Articles marked with a platform indicator live on Medium or LinkedIn.

8 Jul 2023

A Step-by-Step Guide to Creating a Storefront in SFCC from Scratch

Foundations for building an eCommerce storefront in Salesforce Commerce Cloud — from initial planning and site setup in Business Manager to cartridge configuration and architecture.

TechnicalSFCC

1 Jul 2023

Exploring Promotions in Salesforce Commerce Cloud Business Manager

A practical walkthrough of the promotions feature in SFCC Business Manager — creating and configuring promotions, setting rules, and managing exclusivity to drive customer engagement.

TechnicalSFCC

24 Jun 2023

SFRA Folder Structure Part 2: Exploring Controllers for Enhanced Storefront Functionality

A deep dive into SFRA controllers — how they handle user interactions, how to extend default behaviour using server functions, and best practices for maintainable implementations.

TechnicalSFCCSFRA

23 Jun 2023

SFRA Folder Structure: A Beginner's Guide to Building Scalable Storefronts

An introduction to SFRA's cartridge-based architecture for Salesforce Commerce Cloud — covering Controllers, Templates, Scripts, Forms, and Static Content directories.

TechnicalSFCCSFRA

10 Jun 2023

Overcoming Common Challenges in Salesforce Commerce Cloud: A Guide to Success

Seven common implementation obstacles in Salesforce Commerce Cloud — from customisation and integration to performance, SEO, and platform maintenance — with practical solutions for each.

TechnicalSFCCCommerce Architecture