# Bhupender Pareek — Salesforce B2C Commerce Architect

## About
Bhupender Pareek is a Salesforce B2C Commerce Architect and Technical Lead at Ranosys Technologies, India. He designs and leads enterprise retail commerce architecture across Salesforce B2C Commerce (SFCC), Agentforce, Data Cloud, Loyalty Management, and Marketing Cloud.

Before moving into technology, Bhupender spent three years running his own e-commerce business on Indian marketplaces. That merchant experience shapes how he approaches every architecture decision: good architecture serves the people who depend on it.

## Expertise
- Salesforce B2C Commerce (SFCC/SFRA) — greenfield builds and platform modernisation
- Agentforce & AI — AI-powered service and commerce experiences on Salesforce
- Loyalty Systems — tier design, POS integration, omnichannel recognition, Data Cloud unification
- Data Cloud — customer profile unification across commerce, service, marketing, and loyalty
- Marketing Cloud & Engagement — email, journey automation, and cross-channel personalisation

## Credentials
8× Salesforce Certified: B2C Commerce Architect, Data Cloud Consultant, Marketing Cloud Engagement Developer, Loyalty Management, Platform Developer I, B2C Commerce Developer, Marketing Cloud Email Specialist, Commerce Cloud Einstein (retired)

7 performance awards at Ranosys Technologies (2021–2025) including the Business Impact Award (2025), Mentorship Award (2023), and Rockstar Rookie Award (2021).

Verify credentials: https://www.salesforce.com/trailblazer/bhupender07

## Key Pages
- Homepage: https://bhupenderpareek.com/
- About: https://bhupenderpareek.com/about/
- Writing: https://bhupenderpareek.com/writing/
- Credentials: https://bhupenderpareek.com/credentials/
- Work: https://bhupenderpareek.com/work/
- Contact: https://bhupenderpareek.com/contact/
- Full content index: https://bhupenderpareek.com/llms-full.txt

## Contact
Website: https://bhupenderpareek.com
LinkedIn: https://www.linkedin.com/in/bhupenderpareek
Medium: https://medium.com/@bhupendarpareek
Email: contact@bhupenderpareek.com